acquire new customers, while reducing the cost of communication.increase awareness and stay top-of-mind.

How does email marketing software help?Įmail marketing can be used in a variety of forms and the value it brings will depend on your objectives and strategies, but most businesses find it useful to: As a result, most Canadian companies nowadays prefer to use double opt-in instead of single opt-in to confirm the explicit permission of their subscribers. And while permission-based email marketing has long been advertised as a best practice, Canada’s anti-spam legislation has turned it into a legal requirement. Naturally, email marketing cannot be done without email lists. With the advent of social media, some people think that email marketing is passé, but various studies indicate that it still delivers the highest return on investment for direct marketers. But if you want to run successful email marketing campaigns, you need a different kind of tool: Email marketing applications.Įmail marketing software allows you to broadcast a message to a large group of people and track live results such as open rate, click-through rate, social shares and unsubscribes to name a few. Growth & Transition Capital financing solutionsĮmail clients like Microsoft Outlook and Gmail are great for one-to-one business communications. Kauffman Fellows Program Partial Scholarship Venture Capital Catalyst Initiative (VCCI) Industrial, Clean and Energy Technology (ICE) Venture Fund

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